SEO = Search Engine Optimization. In simple terms, SEO includes a series of steps to improve your website’s visibility in search engine results.
Your website is about pet supplies. You have approached an SEO agency to do SEO for your site. They will find relevant keywords and use various techniques to improve your site ranking. Now, if anybody searches on Google about pets, your website will be visible in top results.
SEO not only helps to improve your site ranking in search engine results but also help in increasing organic traffic on your website. And when organic traffic increases, the conversion rate will also increase. In the end, it will eventually lead to an increase in sales and revenue. It is like a chain reaction.
SEO Chain Reaction:
SEO? Search Engine Ranking ? Traffic/ Visitors ? Conversion ? Sales ? Revenue ? Success ? Brand ? Popularity
SEO Guide & Tips:
Here are some basic SEO guide and tips for you. It will help you understand the different components of SEO as well as help you understand how to do it.
Part 1: Know What the Customers Search for
If you want to improve your website’s performance, you need to know what actually people search for on the internet. These things should be related to your website. For example, if you offer pet supplies, then people, might be searching for pet food online, pet toys, online pet shop.
Part 2: Onpage Optimization
After the keywords are researched, the website pages need to be optimized using the keywords. You need to use the best content on your website to highlight the keywords. Different types of tools and software are used to do this.
Part 3: Make your Website Accessible to All
It would be best if you made sure that humans, as well as search engine bots, can access your website. You need to optimize the page for posts and make it accessible.
Part 4: OffPage Optimization or Build Backlinks
Backlinks are also one ranking parameter. Here, it would be best if you used other websites that can link to your website. You can add your page link to another website. When they click on it, they will be directed to your page.
Part 5: Track SEO
Now that you have done the SEO, you need to check the success to know if it is working.
This is your basic SEO guide. SEO is a long and complicated process. You cannot do it yourself unless you have in-depth knowledge about SEO. A website doesn’t work without SEO these days. So if you want to do better than your competitors, you need to approach an SEO company or agency. If you want to do SEO at an affordable price, you can go with Search Engine Ways. They not only provide SEO service but also help you in marketing.