Search Engine Optimization Guide (SEO) and Tips for Your Website


SEO = Search Engine Optimization. In simple terms, SEO includes a series of steps to improve your website’s visibility in search engine results. 


Your website is about pet supplies. You have approached an SEO agency to do SEO for your site. They will find relevant keywords and use various techniques to improve your site ranking. Now, if anybody searches on Google about pets, your website will be visible in top results.


SEO not only helps to improve your site ranking in search engine results but also help in increasing organic traffic on your website. And when organic traffic increases, the conversion rate will also increase. In the end, it will eventually lead to an increase in sales and revenue. It is like a chain reaction.

SEO Chain Reaction:

SEO? Search Engine Ranking ? Traffic/ Visitors ? Conversion ? Sales ? Revenue ? Success ? Brand ? Popularity

SEO Guide & Tips:

Here are some basic SEO guide and tips for you. It will help you understand the different components of SEO as well as help you understand how to do it.

Part 1: Know What the Customers Search for

If you want to improve your website’s performance, you need to know what actually people search for on the internet. These things should be related to your website. For example, if you offer pet supplies, then people, might be searching for pet food online, pet toys, online pet shop.

  • Use Google’s Search Suggestion to find out the most searched words.
  • Find popular topics related to your field of business.
  • Prepare a keyword List
  • Expand the list of your Keywords.
  • Learn the Keyword metrics. 
  • Research more about the keyword you want to target.

Part 2: Onpage Optimization

After the keywords are researched, the website pages need to be optimized using the keywords. You need to use the best content on your website to highlight the keywords. Different types of tools and software are used to do this.

  • Content Creation: You need to create content in such a manner that it fits perfectly with the search intention. The search intent can be Navigational, Informational, or Transactional. The content needs to be created as per the intent.
  • Short URL: Avoid hanging your URL. Stick with one simple and easy URL. You need to use a short and descriptive URL for your website. Use words rather than numbers. 
  • Meta titles Creation: It is the title that is displayed in search engine results. The Meta title and description is the first thing users read, so you need to keep an interesting title. It should include the keyword and match the content.
  • Use Header: You need to use the header as well as subheader to arrange the content and highlight the subheadings beautifully. It helps to understand the points and sub-points.
  • Optimize Images: The images on the site should be optimized so that it can be easily understood. The alt tag to describe the image.
  • Schema: You can use schema to improve how your website is displayed in search results. You can add a rating below it.

Part 3: Make your Website Accessible to All

It would be best if you made sure that humans, as well as search engine bots, can access your website. You need to optimize the page for posts and make it accessible.

  • Increase website speed: You need to improve your website loading speed. People avoid slow websites.
  • Mobile–friendly: You also need to make sure that your website can be accessed through the phone browser. Many people use their phone to access the website.
  • SSL Certificate: It is one of the ranking parameters. It also protects the site.
  • Internal link: Link internal page and post on your website for quick access.

Part 4: OffPage Optimization or Build Backlinks

Backlinks are also one ranking parameter. Here, it would be best if you used other websites that can link to your website. You can add your page link to another website. When they click on it, they will be directed to your page.

  • Use links: Use links from the inferior content posted on different websites.
  • Broken link: Find broken pages link and build the link.
  • Guest Blogging: Post your blogs on different sites also encourage others to post on your site.

Part 5: Track SEO

Now that you have done the SEO, you need to check the success to know if it is working.

  • Measure the organic traffic on your site
  • Track your ranking online

This is your basic SEO guide. SEO is a long and complicated process. You cannot do it yourself unless you have in-depth knowledge about SEO. A website doesn’t work without SEO these days. So if you want to do better than your competitors, you need to approach an SEO company or agency. If you want to do SEO at an affordable price, you can go with Search Engine Ways. They not only provide SEO service but also help you in marketing.


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